As parents who have lost a child to a preventable accidental death, as founders of the Abbey's Hope Charitable Foundation and with the support of our organization's Board of Directors, we found ourselves discussing the recent Nationwide Insurance Super Bowl commercial and deciding whether we should enter into this discussion publicly. As part of our mission and guiding principles, Abbey's Hope dedicates itself to never stop bringing awareness to preventable childhood injuries or deaths, specifically around drain entrapment and accidental drowning. So, here we are today entering the public discussion.
There is no doubt that the recent Nationwide Super Bowl commercial has caused a lot of conversation and a bit of controversy. We at Abbey's Hope Charitable Foundation believe it is a conversation worth having and the public health statistics justify the attention.