Abbey's Hope Responds to Nationwide Superbowl Ad

As parents who have lost a child to a preventable accidental death, as founders of the Abbey's Hope Charitable Foundation and with the support of our organization's Board of Directors, we found ourselves discussing the recent Nationwide Insurance Super Bowl commercial and deciding whether we should enter into this discussion publicly. As part of our mission and guiding principles, Abbey's Hope dedicates itself to never stop bringing awareness to preventable childhood injuries or deaths, specifically around drain entrapment and accidental drowning. So, here we are today entering the public discussion.

There is no doubt that the recent Nationwide Super Bowl commercial has caused a lot of conversation and a bit of controversy. We at Abbey's Hope Charitable Foundation believe it is a conversation worth having and the public health statistics justify the attention.

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Winter Conditions Highlight Different Water Safety Concerns

Minneapolis, MN - (January 13, 2015)- Winter means ice-skating, hockey, ice-fishing and snowmobiling, but bundling up from the cold isn’t the only precaution to take outside when heading outdoors this season. Far too many Minnesotans have fallen through the ice and lost their lives in the past few years. Abbey’s Hope Charitable Foundation reminds families to practice ice safety while out on the lakes and ponds.

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Water Safety Tips to Keep your Vacation Fun & Relaxing

Minneapolis, MN (November 25, 2014) - Winter has arrived early this year, even for Minnesota. In an attempt to ward off the cold, many families across the state will undoubtedly vacation at hotels and motels in warmer climates. Abbey's Hope Charitable Foundation wants to remind families and parents of small children that hotel and motel pools & spas must be compliant with the Virginia Graeme Baker Pool and Spa Safety Act.

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The Dragonfly Story

Excerpted from the eulogy at Abbey Taylor's Celebration of Life Service

Below the surface of a quiet pond lived a colony of water bugs. They were happy, living far from the sun. But they noticed that occasionally, a member of their colony would climb up a lily stalk and disappear from sight, never to return. Where do you suppose she went? wondered a water bug.

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Pool Safety Tips

  • Use the Water Watchdog System to make sure children are always closely supervised in the pool area.

  • Remind kids to stay away from pool and hot tub drains.

  • Never dive into water less than 9 feet deep.

  • Keep gates to the pool area latched.


More water safety tips